posters<\/a>, and other swag<\/span><\/li>\n<\/ul>\nSomething that looks great in one place could be a complete miss in another. When you\u2019re making decisions about your visual style, take this into consideration.<\/p>\n
Create a Visual Assets Library For Consistency<\/b><\/h3>\n
A visual assets library is a centralized repository that holds your logo, fonts, color schemes, images, photographs, icons, and other visual content. Anyone in your organization who uses images for any reason including, blog posts, website content, mailers, etc. should be instructed to only use the items that are in the assets library.<\/span><\/p>\nBy maintaining a visual assets library, you can:<\/span><\/p>\n\n- Ensure that everyone is representing your startup using the appropriate images<\/span><\/li>\n
- Propagate image changes across the organization automatically<\/span><\/li>\n
- Better control who can add, create, delete, and change brand images<\/span><\/li>\n<\/ul>\n
Create a Professional Business Pitch<\/b><\/h3>\n
The best way to make sure your ideas stand out and are perfectly understandable by your colleagues is by creating a professional business pitch. There are many file types for these business pitches, but the best file type is .pdf, which allows all users, on all computers, to view them without any issues. In order to make sure your colleagues understand all your ideas and have the important concepts come through, you can always learn\u00a0<\/span>how to\u00a0edit a PDF\u00a0with easy to use editors, which are super user friendly and handy in these situations.<\/span><\/p>\nControl How Your Brand is Represented by Others<\/strong><\/h3>\nGrowing startups often get the attention of members of the media. This can be a good thing. Your company gets some exposure, and you or one of your team members may have the opportunity to build a bit of thought leadership. One of the challenges here is ensuring that your company is adequately represented by people who don\u2019t work for you.<\/span><\/p>\nOne step you can take is to create a media kit. This is somewhat similar to an assets library. The difference is that you make this publicly available. It can contain non visual assets such as quotes from the founder, company history, press releases etc. However, it should also contain plenty of visual assets such as head shots, logos, and pictures of your offices. Keep in mind that anyone writing about your company is likely to include at least one image. Would you rather make it easy for them to use an image you have carefully selected, or to pick whatever they find on Google?<\/span><\/p>\nIf you work with or plan to work with vendors, re-sellers, licensees, or independent sales representatives, you need to consider your visual style as well. Make it clear how your company is to be represented visually on any websites, publications, signs, or printed materials.
\n<\/span><\/b><\/p>\nUse Visuals That Connect With Your Audience
\n<\/b><\/h3>\n
Of course, there\u2019s more to your visual style than your logos, color schemes, and fonts. Any visual content that you share with the world reflects on your brand. This includes both the visual content you create as well as the content you curate from other sources.<\/span><\/p>\nWhen it comes to the visual content you use to connect to your audience, you have plenty of choices. Brands have used memes, live video, infographic, vines, explainer videos, animations, and other visuals to inform and entertain their audiences. The key to success isn\u2019t in using every technique that might be trending at any given moment. Instead, consider what will be most appealing to your audience.<\/span><\/p>\nIf you plan to market your business globally, keep in mind that culture is also a consideration. The visual content you share may be very closely tied into pop culture, and it may be reflective of the values in the area that you are from. The question to consider is whether or not the visuals you are using will get the same reaction from a global audience.<\/span><\/p>\nRather than risk causing confusion or even unintentionally offending people, you might consider bringing in a professional who specializes in this area. A company like <\/span>Pick Writers<\/span> can help you connect with localization companies who can ensure that both your written and visual content communicate what you intend them to.<\/span><\/p>\n![\"Nike](\"https:\/\/www.vexels.com\/blog\/wp-content\/uploads\/2018\/12\/kristian-egelund-420683-unsplash-1024x741.jpg\")
<\/b><\/p>\nCreate a Style Guide For Anyone Responsible For Creating or Curating Content<\/b><\/h3>\n
The tips here work very well. Still, they aren\u2019t very effective unless everyone knows about them, and how to apply them. Everyone in your organization who might create or share any sort of visual content should be educated in exactly what to do. Create a style guide that provides this instruction, then update it frequently. Here are a few things that are commonly addressed in a style guide:<\/span><\/p>\n\n- The font type and size to be used for titles, headers, and subheaders<\/span><\/li>\n
- Which company logo should be used on various document types<\/span><\/li>\n
- Appropriate use of different color schemes<\/span><\/li>\n
- Recommended sources for obtaining images<\/span><\/li>\n
- File and folder paths for visual assets<\/span><\/li>\n<\/ul>\n
Of course, not everything in this document needs to be completely technical. This is also a great place to educate people about your brand, and your intentions behind the policies that drive the use of visual elements.<\/p>\n
Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she had found herself as a freelance writer.\u00a0 She observes with a special interest how the latest achievements in media and technology help to grow readership and revenue and shares her opinion. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"7 Tips to Define a Unique Visual Style Guest post by Kristin Savage When it comes to creating a memorable brand, looks matter. Color schemes,…<\/p>\n","protected":false},"author":1,"featured_media":6400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[609,645,275,112,59,641,620,216,483,644],"class_list":{"0":"post-6398","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aberto","8":"tag-business","9":"tag-company","10":"tag-free-vector","11":"tag-letter","12":"tag-logotype","13":"tag-new-business","14":"tag-small-business","15":"tag-taught","16":"tag-tutorial","17":"tag-visual-style"},"acf":[],"yoast_head":"\n
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<\/b><\/p>\n