{"id":6890,"date":"2019-04-16T22:55:49","date_gmt":"2019-04-16T22:55:49","guid":{"rendered":"https:\/\/www.vexels.com\/blog\/?p=6890"},"modified":"2020-02-05T03:42:29","modified_gmt":"2020-02-05T02:42:29","slug":"5-tips-to-launch-your-e-commerce-brand-quickly","status":"publish","type":"post","link":"\/blog\/5-tips-to-launch-your-e-commerce-brand-quickly\/","title":{"rendered":"5 Tips To Launch Your E-commerce Brand Quickly"},"content":{"rendered":"<p><em>Guest post by Michael Gorman<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Retail customers have drastically changed behavioral patterns in the last few years. Now that almost every <\/span><a href=\"https:\/\/www.vexels.com\/blog\/10-branding-tips-for-startups\/\"><span style=\"font-weight: 400;\">brand<\/span><\/a><span style=\"font-weight: 400;\"> and product is available online, eCommerce is becoming one of the fastest-growing industries globally. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Statista, online commerce sales are projected to reach almost <\/span><a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\"><span style=\"font-weight: 400;\">$3.5 trillion in 2019<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s a huge industry that gives you the opportunity to earn tons of money by grabbing only the smallest fraction of the market share. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But in order to do so, you have to create a powerful brand. The competition in this field is harsh and you need to invest a lot of time and work, think strategically, and come up with a unique set of products. In this post, we will show you five tips to launch your eCommerce brand quickly and strategically. <\/span><\/p>\n<h3><b>Benefits of eCommerce Branding<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Before we move on the practical hacks and suggestions, we need to briefly mention another segment of this topic. If you are an eCommerce newbie who doesn\u2019t really understand the benefits of branding, we would like to point out the fundamentals:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Awareness<\/b><span style=\"font-weight: 400;\">: A well-branded business can raise awareness and boost customer recognition.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Consistency<\/b><span style=\"font-weight: 400;\">: This is another important aspect of eCommerce because you need to stay recognizable in the digital universe. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Authority<\/b><span style=\"font-weight: 400;\">: When you take care of branding, you also build professional credibility and authority.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Customer loyalty<\/b><span style=\"font-weight: 400;\">: Digital consumers are loyal to the brands which consistently prove the highest level of professionalism.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Grow revenue<\/b><span style=\"font-weight: 400;\">: With everything we\u2019ve stated so far, it is clear that revenue growth represents a logical consequence of strategic branding.<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-6897\" src=\"https:\/\/www.vexels.com\/blog\/wp-content\/uploads\/2019\/04\/business-computer-device-35550-1024x683.jpg\" alt=\"Ecommerce Branding\" width=\"838\" height=\"559\" srcset=\"\/blog\/wp-content\/uploads\/2019\/04\/business-computer-device-35550-1024x683.jpg 1024w, \/blog\/wp-content\/uploads\/2019\/04\/business-computer-device-35550-160x107.jpg 160w, \/blog\/wp-content\/uploads\/2019\/04\/business-computer-device-35550-300x200.jpg 300w, \/blog\/wp-content\/uploads\/2019\/04\/business-computer-device-35550-768x512.jpg 768w, \/blog\/wp-content\/uploads\/2019\/04\/business-computer-device-35550-321x214.jpg 321w, \/blog\/wp-content\/uploads\/2019\/04\/business-computer-device-35550-140x94.jpg 140w, \/blog\/wp-content\/uploads\/2019\/04\/business-computer-device-35550.jpg 2048w\" sizes=\"(max-width: 838px) 100vw, 838px\" \/><\/p>\n<p style=\"text-align: center;\">Photo by\u00a0<a href=\"https:\/\/www.pexels.com\/@pixabay?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\" rel=\"nofollow\">Pixabay<\/a>\u00a0from\u00a0<a href=\"https:\/\/www.pexels.com\/photo\/laptop-technology-ipad-tablet-35550\/?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\" rel=\"nofollow\">Pexels<\/a><\/p>\n<h3><b>How to Nurture Your eCommerce Brand in 5 Steps<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you know the advantages of creating a good branding strategy, we can shift to the main point of interest. Without further ado, let\u2019s see five ways to launch your eCommerce brand successfully.<\/span><\/p>\n<h4><b>Choose the best name<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The future of your brand largely depends on its name. It has to be something highly specific and memorable, but not too difficult to pronounce. For instance, Nike and Adidas are excellent examples of unique but simple brand names.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But this is not where the job ends. You should try to find a name that symbolizes something closely related to your business or niche. Facebook is another great example because it clearly reveals the purpose of the platform \u2013 it\u2019s a digital library of personal profiles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best option is to find a brand name yourself, but we can suggest you a few online tools in case you don\u2019t have enough inspiration:<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.oberlo.com\/tools\/business-name-generator\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Oberlo<\/span><\/a><span style=\"font-weight: 400;\">: Enter keywords and this business name generator will give you dozens of interesting solutions. <\/span><\/li>\n<li><a href=\"https:\/\/www.withintheflow.com\/business-name-generator\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">WithinTheFlow<\/a>: Quick and easy to use, their Business Name Generator packs tons of results.<\/li>\n<li><a href=\"https:\/\/www.shopify.ca\/tools\/business-name-generator\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Shopify<\/span><\/a><span style=\"font-weight: 400;\">: One of the largest online commerce platforms has its own version of the business name generator.<\/span><\/li>\n<\/ul>\n<h4><b>Design an attractive website<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The next thing you need to do is to build an outstanding website. It goes without saying that you need to buy a domain name that is the same as your brand name.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides that, the website has to be attractive and respect your branding strategy. Create a color scheme that perfectly resonates with the overall style and vision of your brand. Don\u2019t forget that each color has its own meaning and connotation: red means passion and energy, blue suggests authority, white symbolizes purity, etc.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-6899\" src=\"https:\/\/www.vexels.com\/blog\/wp-content\/uploads\/2019\/04\/blur-close-up-contemporary-1029757-1024x671.jpg\" alt=\"Ecommerce Website\" width=\"838\" height=\"549\" srcset=\"\/blog\/wp-content\/uploads\/2019\/04\/blur-close-up-contemporary-1029757-1024x671.jpg 1024w, \/blog\/wp-content\/uploads\/2019\/04\/blur-close-up-contemporary-1029757-160x105.jpg 160w, \/blog\/wp-content\/uploads\/2019\/04\/blur-close-up-contemporary-1029757-300x197.jpg 300w, \/blog\/wp-content\/uploads\/2019\/04\/blur-close-up-contemporary-1029757-768x503.jpg 768w, \/blog\/wp-content\/uploads\/2019\/04\/blur-close-up-contemporary-1029757-207x136.jpg 207w, \/blog\/wp-content\/uploads\/2019\/04\/blur-close-up-contemporary-1029757-260x170.jpg 260w, \/blog\/wp-content\/uploads\/2019\/04\/blur-close-up-contemporary-1029757-430x283.jpg 430w, \/blog\/wp-content\/uploads\/2019\/04\/blur-close-up-contemporary-1029757.jpg 2048w\" sizes=\"(max-width: 838px) 100vw, 838px\" \/><\/p>\n<p style=\"text-align: center;\">Photo by\u00a0<a href=\"https:\/\/www.pexels.com\/@format-380633?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\" rel=\"nofollow\">Format<\/a>\u00a0from\u00a0<a href=\"https:\/\/www.pexels.com\/photo\/photo-of-imac-near-macbook-1029757\/?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\" rel=\"nofollow\">Pexels<\/a><\/p>\n<p><span style=\"font-weight: 400;\">An eCommerce site requires a good structure because you want to ensure immaculate user experience. You don\u2019t need too many categories \u2013 it is much better to allow visitors to find anything they need in only two or three clicks. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jack Gibson, a web designer at <\/span><a href=\"https:\/\/askpetersen.com\/edubirdie-com-review\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">EduBirdie<\/span><\/a><span style=\"font-weight: 400;\">, claims that all these website creation tricks are small and simple: \u201cHowever, they can improve user experience significantly and skyrocket the credibility of your brand.\u201d<\/span><\/p>\n<h4><b>Build a comprehensive marketing strategy<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Online retail cannot function without a comprehensive marketing strategy. Content creation is quintessential here because it gets <\/span><a href=\"https:\/\/www.omnicoreagency.com\/digital-marketing-statistics\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">three times more leads<\/span><\/a><span style=\"font-weight: 400;\"> than paid search advertising. Digital marketing is a huge topic and we cannot cover it completely in this article, so we will mention the most important channels only:<\/span><\/p>\n<ul>\n<li><b>Blogging<\/b><span style=\"font-weight: 400;\">: This is where it all starts. A blog is the easiest way to establish yourself as the key opinion leader in the niche, improve search engine ranking, and attract new leads.<\/span><\/li>\n<li><b>Social media marketing<\/b><span style=\"font-weight: 400;\">: With more than <\/span><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\"><span style=\"font-weight: 400;\">three billion<\/span><\/a><span style=\"font-weight: 400;\"> active users, social networks grant you exposure to almost half of the global population. A brand doesn\u2019t have to be present everywhere, but platforms such as Facebook, Instagram, and YouTube are considered mandatory for product-focused businesses. <\/span><\/li>\n<li><b>Email campaigns<\/b><span style=\"font-weight: 400;\">: Almost every Internet user has an email account, so it\u2019s a surefire way to communicate with your audience on a regular basis.<\/span><\/li>\n<\/ul>\n<h4><b>Create excellent product descriptions<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Product descriptions are critical to the success of eCommerce companies. According to content creators at <\/span><a href=\"https:\/\/www.essayontime.co.uk\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">EssayOnTime<\/span><\/a><span style=\"font-weight: 400;\">, the goal is not to write too long descriptions: \u201cBut you definitely have to make clear and straightforward explanations containing basic info about ingredients, how to use a product, expire date, and so on.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind, however, that a picture is worth a thousand words. You need to publish high-quality images to let the audience see how your products really look. If possible, you should publish product videos as well: <\/span><a href=\"https:\/\/www.renderforest.com\/blog\/video-marketing-statistics\" rel=\"nofollow\"><span style=\"font-weight: 400;\">90% of users<\/span><\/a><span style=\"font-weight: 400;\"> say product videos are helpful in the decision-making process.<\/span><\/p>\n<h4><b>Organize a standout customer service<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Do you know that <\/span><a href=\"https:\/\/www.superoffice.com\/blog\/customer-experience-statistics\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">customer experience<\/span><\/a><span style=\"font-weight: 400;\"> will overtake price and product as the key brand differentiator by 2020? This is why you must organize a standout customer service and convince potential customers that your company is worth their time. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although it seems like a difficult task, new technologies make it a lot simpler. Using chatbots, you can ensure availability 24\/7 and serve your customers consistently. Chatbot platforms also help you to reduce operational costs and let customer service agents focus on face-to-face interactions with VIP clients.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-6901\" src=\"https:\/\/www.vexels.com\/blog\/wp-content\/uploads\/2019\/04\/access-adult-bluetooth-210647-1024x683.jpg\" alt=\"Customer Service\" width=\"838\" height=\"559\" srcset=\"\/blog\/wp-content\/uploads\/2019\/04\/access-adult-bluetooth-210647-1024x683.jpg 1024w, \/blog\/wp-content\/uploads\/2019\/04\/access-adult-bluetooth-210647-160x107.jpg 160w, \/blog\/wp-content\/uploads\/2019\/04\/access-adult-bluetooth-210647-300x200.jpg 300w, \/blog\/wp-content\/uploads\/2019\/04\/access-adult-bluetooth-210647-768x512.jpg 768w, \/blog\/wp-content\/uploads\/2019\/04\/access-adult-bluetooth-210647-321x214.jpg 321w, \/blog\/wp-content\/uploads\/2019\/04\/access-adult-bluetooth-210647-140x94.jpg 140w, \/blog\/wp-content\/uploads\/2019\/04\/access-adult-bluetooth-210647.jpg 2048w\" sizes=\"(max-width: 838px) 100vw, 838px\" \/><\/p>\n<p style=\"text-align: center;\">Photo by\u00a0<a href=\"https:\/\/www.pexels.com\/@picjumbo-com-55570?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\" rel=\"nofollow\">picjumbo.com<\/a>\u00a0from\u00a0<a href=\"https:\/\/www.pexels.com\/photo\/woman-wearing-earpiece-using-white-laptop-computer-210647\/?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\" rel=\"nofollow\">Pexels<\/a><\/p>\n<h3><b>Conclusion<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Online retail is a gigantic industry that gives you a plethora of business opportunities, but only if you are able to design a good brand. We decided to help you out here by discussing five tips to launch your eCommerce brand quickly and successfully. Keep our tips in mind and don\u2019t forget to leave a comment if you have any other suggestions \u2013 we would be glad to see them!<\/span><\/p>\n<p><em>Author\u2019s Bio: Michael Gorman is a digital marketer at Nerdywriters and a part-time blogger at essay writing services and dissertation writing service. He spends a lot of time writing about eCommerce, but he also specializes in topics like self-improvement and personal productivity. Michael is a semi-professional runner and often participates in long distance races. Check him out on Twitter @MichaelGorman88. He shares great content there.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guest post by Michael Gorman Retail customers have drastically changed behavioral patterns in the last few years. Now that almost every brand and product is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[820,822,821],"tags":[609,765,766,763,768,767,764,641,700,620,483],"class_list":{"0":"post-6890","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-merch","9":"category-online-business","10":"tag-business","11":"tag-e-commerce","12":"tag-e-store","13":"tag-ecommerce","14":"tag-ecommerce-brand","15":"tag-ecommerce-branding","16":"tag-estore","17":"tag-new-business","18":"tag-online-business","19":"tag-small-business","20":"tag-tutorial"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Tips To Launch Your E-commerce Brand Quickly - Vexels Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vexels.com\/blog\/5-tips-to-launch-your-e-commerce-brand-quickly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips To Launch Your E-commerce Brand Quickly - Vexels Blog\" \/>\n<meta property=\"og:description\" content=\"Guest post by Michael Gorman Retail customers have drastically changed behavioral patterns in the last few years. 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