{"id":8646,"date":"2019-06-13T14:59:11","date_gmt":"2019-06-13T12:59:11","guid":{"rendered":"https:\/\/www.vexels.com\/blog\/?p=8646"},"modified":"2022-05-24T14:47:39","modified_gmt":"2022-05-24T12:47:39","slug":"five-reasons-why-your-infographics-fail-to-go-viral","status":"publish","type":"post","link":"\/blog\/five-reasons-why-your-infographics-fail-to-go-viral\/","title":{"rendered":"Five Reasons Why Your Infographics Fail To Go Viral"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Infographics are <\/span>reportedly the best performing visual content format<\/span><\/a> on social media. <\/span><\/p>\n

That, along with several other stats about the viral potential of infographics has convinced most marketers to create their own.<\/span><\/p>\n

While the inclusion of visuals in your marketing strategy is a great idea, the truth is, not all infographics are created equal.<\/span><\/p>\n

If you have been wondering what is inhibiting your infographics from going viral, one or a combination of the following points may be the culprit.<\/span>[\/vc_column_text]

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You Plan Of Promotion Is Flawed<\/b><\/h2>\n

Your awesome infographic will obviously not go viral if people don\u2019t know about it.<\/span><\/p>\n

With that said, many times, the process of creating a great infographic is so engrossing, that the promotion plan takes a back seat.<\/span><\/p>\n

However, that can be a grave mistake that can prevent your infographic from getting the attention it deserves.<\/span><\/p>\n

You should start thinking about the promotion plan right at the idea inception stage. <\/span><\/p>\n

Think about who will benefit the most from the information contained within your infographic? Who will relate to it? Which platforms are these people using? What devices are they using? Which influencers are they following?<\/span><\/p>\n

Having a bulletproof backlinking and promotion plan for your infographic will ensure if catches the right eyeballs as soon as it is released. Once you achieve this visibility, the infographic will have much better chances of going viral.<\/span><\/p>\n

Here are a few things you can do to promote your infographic:<\/span>[\/vc_column_text][vc_column_text]\n

Share Aggressively<\/b><\/h3>\n

If you think your infographic will get the \u201cviral\u201d kind of fame with just one round of sharing, you may be wrong. If you have invested time and money in creating an infographic, make sure you invest the time in sharing it, as many times as it takes.<\/span><\/p>\n

This doesn\u2019t mean you should spam your followers and email subscribers with the news of the infographic. However, it is crucial to at least mention it 2-3 times to ensure it reaches a significant portion of your audience.<\/span>[\/vc_column_text][vc_column_text]\n

Have A Social Media Promotion Plan In Place<\/b><\/h3>\n

Studies have found that infographics are liked and shared on social media <\/span>3X more than other any other type of content<\/span><\/a>. Infographics clearly do great when it comes to social media performance, and it is only fair to take advantage of the same.<\/span><\/p>\n

When you create an infographic<\/a>, make sure you don\u2019t just share it on your social media channels, but also on the various social media groups that may feature a relevant audience. For instance, if you have made an infographic about the evolution of the smartphone, it makes sense to share it on tech groups and social media pages that talk about gadgets.<\/span><\/p>\n

This way, your infographic will be visible to relevant audiences that don\u2019t necessarily follow your brand on social media.<\/span>[\/vc_column_text]

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Share The Infographics With Relevant Webmasters<\/b><\/h3>\n

If done right, this little trick is the most efficient way to make your infographic visible to the right people. The task is quite simple, identify credible (niche relevant) blogs that are talking about a relevant subject.<\/span><\/p>\n

For instance, if you make an infographic about the process of changing a car battery, it will be a great idea to reach out to automobile blogs that cater to new car owners. <\/span><\/p>\n

The best way to go about this is to simply send the relevant webmasters an email informing them about your infographic, and how it would be a great addition to their content.<\/span>[\/vc_column_text][vc_column_text]\n

You\u2019re Not Making It Easy To Share Your Infographic<\/b><\/h2>\n

You created an infographic. Shared it with your email list. Shared it on your social media channels. Shared it with other authority websites in your niche. These steps drove substantial traffic to your website, where the infographic lives. Now what?<\/span><\/p>\n

The steps taken in the last section only ensure that your infographic gets the initial attention it needs in order to go viral.<\/span><\/p>\n

Once the first few visitors find your infographic, it is time to convince them to share the infographic within their social circles. Ideally, you want to start a \u201cchain reaction\u201d of shares for your infographic. <\/span><\/p>\n

How do you do that? The following steps may help:<\/span>[\/vc_column_text][vc_column_text]\n

Add Supporting Copy To Your Infographic<\/b><\/h3>\n

Think about it, a single infographic living on a webpage with no context whatsoever will never intrigue anyone enough to motivate them to share it on their channels.<\/span><\/p>\n

A short copy will help put the information in the infographic into context, possibly making it more relatable for the visitors.<\/span><\/p>\n

This is also an excellent opportunity to add a clever and subtle CTA to the page by asking the visitors to share the infographic if they found it entertaining or helpful.<\/span>[\/vc_column_text][vc_column_text]\n

Add Social Sharing Buttons<\/b><\/h3>\n

If someone wants to share your infographic, make life easier for them by placing social sharing buttons on the infographic landing page. <\/span><\/p>\n

If someone simply views your infographic, remind them to share it with their friends by placing social sharing buttons on the infographic landing page.<\/span><\/p>\n

The case for the usefulness of social sharing buttons is bulletproof, and they are an indispensable part of an infographic landing page.<\/span>[\/vc_column_text][vc_column_text]Bottom line, <\/b>if you want people to share your infographic, you will have to ask them. For best results, don\u2019t limit this rule to the infographic landing page. Drop a line about sharing the infographic in all possible communication related to the infographic.<\/span>[\/vc_column_text][vc_column_text]\n

Your Infographic Content Is Helping Your Brand Instead Of Helping Your Audience<\/b><\/h2>\n

Content marketing is all about becoming visible to the ideal consumers and leading them to a favorable purchase decision by proving that your product\/service is the ideal solution to their problem.<\/span><\/p>\n

For this reason, infographics that blatantly promote a product\/service rarely do well.<\/span><\/p>\n

It is essential to understand that the job of the infographic is one, or a combination of, the following:<\/span>[\/vc_column_text]

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