{"id":8809,"date":"2019-07-01T16:02:41","date_gmt":"2019-07-01T14:02:41","guid":{"rendered":"https:\/\/www.vexels.com\/blog\/?p=8809"},"modified":"2020-02-22T04:13:56","modified_gmt":"2020-02-22T03:13:56","slug":"corporate-identity-and-its-influence-on-brand-awareness","status":"publish","type":"post","link":"\/blog\/corporate-identity-and-its-influence-on-brand-awareness\/","title":{"rendered":"Corporate Identity And Its Influence On Brand Awareness"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Did you know that by the humble age of two a <\/span>typical kid knows the symbols of at least 12 major brands<\/span>? Not to say that two-year-olds are particularly keen on understanding which products or services these companies are selling, but they can definitely tell the difference between Coke and Pepsi.\u00a0<\/span><\/p>\n

A simple, likable identity is partially the reason why a handful of giants such as McDonald\u2019s, Nike, Amazon, and even Netflix are killing it on the global market.\u00a0<\/span><\/p>\n

The lack of a clear, consistent identity, on the other hand, drives businesses into obscurity.\u00a0<\/span><\/p>\n

Sure, you can say that these major companies are investing millions of dollars into the design of their logos, product covers, and marketing materials while your boss, just like the next guy, can\u2019t afford these kinds of services.\u00a0<\/span><\/p>\n

Ask yourself this one then: how hard is it to design the Netflix \u201cN\u201d? Are you sure you can\u2019t pull off a logo like that?\u00a0<\/span><\/p>\n

You can.\u00a0<\/span><\/p>\n

And you have.\u00a0<\/span><\/p>\n

To top things off, you\u2019ve probably done even cooler stuff throughout your career.\u00a0<\/span><\/p>\n

So what is it that separates your designs from the ones offered for multi-million commissions?<\/span>[\/vc_column_text]

\"Corporate<\/div><\/div>[vc_column_text]\n

It Goes Beyond a Logo<\/strong><\/h2>\n

We\u2019d hate to break it to you, but in 9 cases out of 10, the design of a logo is irrelevant. It can be the best thing since sliced bread, but if the background lacks complimenting colors and whitespaces, the logo will never stand out. Without a couple of UI tricks, it will never catch the eye.\u00a0\u00a0\u00a0<\/span><\/p>\n

Alternatively, without consistency with the brand\u2019s tone, voice, and message, it will stick out like a sore thumb.\u00a0<\/span><\/p>\n

Toss in the fact that your average consumer has developed a natural protective instinct against all sorts of advertisements the internet pours into their eyes 24\/7\/365 and you\u2019ll see why one either forcibly generates the consumer\u2019s attention, or fades into obscurity alongside the <\/span>90% of startups that run out of business within a year<\/span><\/a>. No amount of marketing tricks, discount deals, or <\/span>mass mailing<\/span> can save them. But something else can\u2026<\/span><\/p>\n

In simpler words, design alone doesn\u2019t have a chance at surviving. There is no design, only the way others perceive your brand.\u00a0<\/span>[\/vc_column_text]

\"Corporate<\/div><\/div>[vc_column_text]\n

The Right Questions<\/strong><\/h2>\n

The previous point opens a series of interesting questions. What is a brand? What\u2019s an identity? Where does the logo, or any other design elements for that matter, come into play?<\/span><\/p>\n

A brand is essentially an emotional response someone has to your business. It is the way others perceive you as a whole.<\/span><\/p>\n

One cannot design a brand.\u00a0<\/span><\/p>\n

An identity is what sets you apart from others. It\u2019s the compilation of countless elements you willingly chose to implement as part of your positioning strategy starting from the colors associated with the business and finishing at the way you offer your products or services.\u00a0<\/span><\/p>\n

Unlike the brand, one can (and should) create a unique, distinct identity, starting with the logo.<\/span><\/p>\n

A logo is the simples, and probably the most important element of your brand\u2019s identity. Think of it as a snippet of your business others will associate with you.\u00a0<\/span>[\/vc_column_text]

\"Corporate<\/div><\/div>[vc_column_text]\n

Identity Design<\/strong><\/h2>\n

As we can see, not only is your brand\u2019s identity one of the biggest factors of success, but it is also among the few elements of your brand you can actually create or impact in a meaningful way.\u00a0<\/span><\/p>\n

If we were to talk design, identity is a compilation of the visual devices a company uses, They are usually assembled based on a set of strict guidelines covering everything from fonts to color pallets.\u00a0<\/span><\/p>\n

The Logo is obviously the symbol of your brand. Think of it as the friendly face others would like to identify with.\u00a0<\/span><\/p>\n

That said, the logo barely takes up any space on your visual real estate with other elements playing as crucial of a role.<\/span><\/p>\n

If you are looking to create consistent designs for a brand or a company, think about how well each element will fit in:<\/span><\/p>\n