{"id":9103,"date":"2019-08-26T15:55:41","date_gmt":"2019-08-26T13:55:41","guid":{"rendered":"https:\/\/www.vexels.com\/blog\/?p=9103"},"modified":"2019-08-26T15:55:41","modified_gmt":"2019-08-26T13:55:41","slug":"website-design-best-practices-for-conversions-in-2020","status":"publish","type":"post","link":"\/blog\/website-design-best-practices-for-conversions-in-2020\/","title":{"rendered":"Website Design Best Practices For Conversions in 2020"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]<span style=\"font-weight: 400;\">All design improvements should base on objective and measurable data so that statistics can display your progress or mistakes. The most valuable metrics of UX efficiency is <\/span><b>website conversion rate <\/b><span style=\"font-weight: 400;\">&#8211; the percentage of users who performed necessary actions. It can be a purchase, registration, signing up for a subscription, downloading trial software, or upgrading a free service. <\/span>[\/vc_column_text]<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\" data-border-radius=\"none\"><div class=\"inner\"><img fetchpriority=\"high\" decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation skip-lazy \" data-delay=\"0\" height=\"1667\" width=\"2500\"  data-animation=\"fade-in\" src=\"\/blog\/wp-content\/uploads\/2019\/08\/5adf8b63ac1ddcd25284f2f8_ux-conversion.png\" srcset=\"\/blog\/wp-content\/uploads\/2019\/08\/5adf8b63ac1ddcd25284f2f8_ux-conversion.png 2500w, \/blog\/wp-content\/uploads\/2019\/08\/5adf8b63ac1ddcd25284f2f8_ux-conversion-300x200.png 300w, \/blog\/wp-content\/uploads\/2019\/08\/5adf8b63ac1ddcd25284f2f8_ux-conversion-768x512.png 768w, \/blog\/wp-content\/uploads\/2019\/08\/5adf8b63ac1ddcd25284f2f8_ux-conversion-1024x683.png 1024w, \/blog\/wp-content\/uploads\/2019\/08\/5adf8b63ac1ddcd25284f2f8_ux-conversion-900x600.png 900w\" sizes=\"100vw\" alt=\"UX Web Design\" \/><\/div><\/div>[vc_column_text]<i><span style=\"font-weight: 400;\">Good UX aims at doing no harm and avoids disturbing user\u2019s natural website journey<\/span><\/i><\/p>\n<h2><strong>How does UX design influence the conversion rate?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Accessibility of a feature that leads to the desired action makes a difference between completed and abandoned purchases. A user can be convinced about the product\u2019s quality or offer\u2019s attractiveness, but if the finalization of the purchase requires 10-12 clicks, you can expect to lose a lot of clients on the way. <\/span>[\/vc_column_text][vc_column_text]\n<h2><strong>Website design conversion rate 2020: Web Design Best Practices<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Web standards are constantly changing, so revisiting your UX practices each year is the key to success. Let\u2019s see what web design practices you should implement in 2020 to your website\u2019s conversion rate. <\/span><\/p>\n<h3><strong>1. Well thought out UX<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Thinking should always proceed implementation, and in the case of UX, it\u2019s undoubtedly accurate.<\/span>[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-ok\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-alignment=\"left\"> \n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Know what to fix. Go to Google Analytics and define \u2018useless\u2019 page elements &#8211; see what pages have the highest bounce rate, check if you have buttons with low click rates, etc.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Before you start changing the website\u2019s code, create a detailed plan of all changes and make a mindmap with the full website structure.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Find out the needs of your audience. UX design is based on a careful study of customer psychology. Even if you find your website comfortable, the audience might not share the opinion. Perform A\/B testing &#8211; change one element on the site and see how it affects conversion rate.<\/span><\/li>\n<\/ul>\n <\/div><div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\" data-border-radius=\"none\"><div class=\"inner\"><img decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation skip-lazy \" data-delay=\"0\" height=\"1087\" width=\"1999\"  data-animation=\"fade-in\" src=\"\/blog\/wp-content\/uploads\/2019\/08\/01.jpg\" srcset=\"\/blog\/wp-content\/uploads\/2019\/08\/01.jpg 1999w, \/blog\/wp-content\/uploads\/2019\/08\/01-300x163.jpg 300w, \/blog\/wp-content\/uploads\/2019\/08\/01-768x418.jpg 768w, \/blog\/wp-content\/uploads\/2019\/08\/01-1024x557.jpg 1024w\" sizes=\"100vw\" alt=\"UX Web Design\" \/><\/div><\/div>[vc_column_text]<span style=\"font-weight: 400;\"><i>Trello is a classic example of an amazing UX, based on users\u2019 habits and needs<\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">By assessing the needs of your audience and defining previous mistakes, you save time and money from unimpactful changes. Research on the early stages of UX development lays the ground for implementing improved <\/span><a href=\"https:\/\/ddi-dev.com\/blog\/programming\/7-best-software-development-methodologies-pros-and-cons\"><span style=\"font-weight: 400;\">software development and design methodologies<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><strong>2. Highly visible call-to-action buttons<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s a general practice that CTA buttons should stand out in the website content and be accessible to a user. The most challenging part is to make the CTA button disruptive but not disturbing. We analyzed recent statistics and research &#8211; and here are the results.\u00a0<\/span><\/p>\n<p><b>Research different color combinations <\/b><span style=\"font-weight: 400;\">for your button and measure the conversation rate after each change. <\/span><a href=\"https:\/\/www.matthewwoodward.co.uk\/conversion\/how-to-improve-ctr\/\"><span style=\"font-weight: 400;\">Matthew Woodward<\/span><\/a><span style=\"font-weight: 400;\">, a marketer, researched the efficiency of 4 differently colored buttons before making the final change. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;]<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\" data-border-radius=\"none\"><div class=\"inner\"><img decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation skip-lazy \" data-delay=\"0\" height=\"526\" width=\"541\"  data-animation=\"fade-in\" src=\"\/blog\/wp-content\/uploads\/2019\/08\/image94.png\" srcset=\"\/blog\/wp-content\/uploads\/2019\/08\/image94.png 541w, \/blog\/wp-content\/uploads\/2019\/08\/image94-300x292.png 300w, \/blog\/wp-content\/uploads\/2019\/08\/image94-24x24.png 24w, \/blog\/wp-content\/uploads\/2019\/08\/image94-48x48.png 48w\" sizes=\"100vw\" alt=\"CTA Button Colors\" \/><\/div><\/div>[\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;]<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\" data-border-radius=\"none\"><div class=\"inner\"><img loading=\"lazy\" decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation skip-lazy \" data-delay=\"0\" height=\"341\" width=\"443\"  data-animation=\"fade-in\" src=\"\/blog\/wp-content\/uploads\/2019\/08\/image39.png\" srcset=\"\/blog\/wp-content\/uploads\/2019\/08\/image39.png 443w, \/blog\/wp-content\/uploads\/2019\/08\/image39-300x231.png 300w\" sizes=\"100vw\" alt=\"CTA Button Colors\" \/><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]<span style=\"font-weight: 400;\"><i>The marketer has created four color combinations and tested each of them one by one<\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Experiment with font colors. As the <\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/call-action-buttons\/\"><span style=\"font-weight: 400;\">research from MidasMedia<\/span><\/a><span style=\"font-weight: 400;\"> has shown, it\u2019s better to stick to classic combinations rather than experimenting with bright colors. <\/span>[\/vc_column_text]<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\" data-border-radius=\"none\"><div class=\"inner\"><img loading=\"lazy\" decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation skip-lazy \" data-delay=\"0\" height=\"530\" width=\"914\"  data-animation=\"fade-in\" src=\"\/blog\/wp-content\/uploads\/2019\/08\/image134.png\" srcset=\"\/blog\/wp-content\/uploads\/2019\/08\/image134.png 914w, \/blog\/wp-content\/uploads\/2019\/08\/image134-300x174.png 300w, \/blog\/wp-content\/uploads\/2019\/08\/image134-768x445.png 768w\" sizes=\"100vw\" alt=\"\" \/><\/div><\/div>[vc_column_text]<span style=\"font-weight: 400;\"><i>White color is a universally preferred choice<\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the background color can be bright, the font should be neutral to keep the CTA text readable.\u00a0<\/span><\/p>\n<h3><strong>3. Mobile-friendly pages<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">We analyzed a recent <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/experience-design\/speed-is-key-optimize-your-mobile-experience\/\"><span style=\"font-weight: 400;\">report, created by Google<\/span><\/a><span style=\"font-weight: 400;\">, where UX experts share main tips of mobile version optimization. Here are the main takeaways.\u00a0<\/span><\/p>\n<p><b>The actions should be available on the first screen. <\/b><span style=\"font-weight: 400;\">On the desktop version, developers and designers often put sliders or a large banner with the company\u2019s name and slogan. This upper section takes only a small portion of the first screen on a big computer screen, but it\u2019s not the case for the mobile version.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to optimize your sliders and banners to mobile design standards. Otherwise, the users won\u2019t be able to take a good look at the website.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;]<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\" data-border-radius=\"none\"><div class=\"inner\"><img loading=\"lazy\" decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation skip-lazy \" data-delay=\"0\" height=\"550\" width=\"325\"  data-animation=\"fade-in\" src=\"\/blog\/wp-content\/uploads\/2019\/08\/hpnav-cta-good.png\" srcset=\"\/blog\/wp-content\/uploads\/2019\/08\/hpnav-cta-good.png 325w, \/blog\/wp-content\/uploads\/2019\/08\/hpnav-cta-good-177x300.png 177w\" sizes=\"100vw\" alt=\"\" \/><\/div><\/div>[\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;]<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\" data-border-radius=\"none\"><div class=\"inner\"><img loading=\"lazy\" decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation skip-lazy \" data-delay=\"0\" height=\"550\" width=\"325\"  data-animation=\"fade-in\" src=\"\/blog\/wp-content\/uploads\/2019\/08\/hpnav-cta-bad.png\" srcset=\"\/blog\/wp-content\/uploads\/2019\/08\/hpnav-cta-bad.png 325w, \/blog\/wp-content\/uploads\/2019\/08\/hpnav-cta-bad-177x300.png 177w\" sizes=\"100vw\" alt=\"\" \/><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]<i><span style=\"font-weight: 400;\">The designers of the second website did not take their time to adapt the page to mobile web standards<\/span><\/i>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">In the first example, users can perform the desired action straight on the main page. The second one, on the other hand, offers a vague CTA (\u2018Learn more\u2019 gives no information to a user) and the picture takes up valuable space.\u00a0<\/span><\/p>\n<h3><b>4. Don\u2019t burn bridges to the main page<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Users should be able to go to the homepage at any point of the experience. You want to give users control over their experience, and this means, keeping the main page accessible at all times. The easiest way of doing so is putting your company\u2019s logo at the left top corner of the page. <\/span>[\/vc_column_text]<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\" data-border-radius=\"none\"><div class=\"inner\"><img loading=\"lazy\" decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation skip-lazy \" data-delay=\"0\" height=\"550\" width=\"325\"  data-animation=\"fade-in\" src=\"\/blog\/wp-content\/uploads\/2019\/08\/hpnav-hp-good.png\" srcset=\"\/blog\/wp-content\/uploads\/2019\/08\/hpnav-hp-good.png 325w, \/blog\/wp-content\/uploads\/2019\/08\/hpnav-hp-good-177x300.png 177w\" sizes=\"100vw\" alt=\"\" \/><\/div><\/div>[vc_column_text]<i><span style=\"font-weight: 400;\">By clicking on \u20181000 Flowers\u2019, a customer can always return to the main page<\/span><\/i><\/p>\n<h3><strong>5. Aim to provide the fullest experience<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You can decrease the number of promotions and design gimmicks, but the core user experience has to remain accessible for computer users.\u00a0<\/span>[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-ok\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-alignment=\"left\"> \n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Search filters should be as versatile and customizable as on the desktop website.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enable synchronization &#8211; users should be able to finish a payment transaction on another device;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Implement real-time form validation to avoid database errors;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add a zoom-in feature for product photos;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enable both horizontal and vertical orientation.<\/span><\/li>\n<\/ul>\n <\/div>[vc_column_text]<span style=\"font-weight: 400;\">Don\u2019t consider the desktop version to be your main one, and the mobile one to be secondary.\u00a0<\/span><\/p>\n<h3><strong>6. Well-polished content<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Design and content work for the same goal, equally contributing to the increase of conversion rate. Here is our list of main tips for using content to your advantage.<\/span>[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-ok\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-alignment=\"left\"> \n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep a structure. Pages should be divided into categories and subcategories and link to each other.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maintain a distinct tone of voice. Just as your UX should be unique, your company\u2019s writing manner should remain consistent. Decide whether you want to keep a conversational or formal style depending on your customers\u2019 preferences.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use clear sentences and visuals. The text has to deliver the intended messages. Tools like Grammarly and Hemingway App help you to assess the clarity and delivery quality of the content. <\/span><\/li>\n<li style=\"font-weight: 400;\"><\/li>\n<\/ul>\n <\/div>[vc_column_text]<span style=\"font-weight: 400;\">After you\u2019ve improved the quality of the text, work on formatting. Headlines and section headers should be underlined and communicate the key message of the text. Just by scrolling the text, the user should have an idea of what\u2019s it all about.\u00a0<\/span><\/p>\n<h3><strong>7. Short contact forms<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Luckily, privacy-protection policies motivate companies to reduce the amount of collected private information which contributed to the shortening of contact forms.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">The rule of thumb is: you need only a name and contact information from a user<\/span><\/i><span style=\"font-weight: 400;\">. Anything other than that can be an obstacle to the finalization of the conversion action.\u00a0<\/span><\/p>\n<p><b>Additional design tips<\/b>[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-ok\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-alignment=\"left\"> \n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Center the fields to the left\u00a0 side, increasing the readability;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep the page clean by maintaining consistent spacing standards<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focus users on the first field by emphasizing it with a bolder border-color;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Never use Caps Lock. <\/span><\/li>\n<\/ul>\n <\/div>[vc_column_text]<span style=\"font-weight: 400;\">The easiest way to determine whether the contact form works is by putting yourself in the user\u2019s shoes. Analyze the competition and fill out at least 5-10 forms to see which creative solutions work and which don\u2019t.\u00a0<\/span><\/p>\n<h3><strong>8. Develop a UX methodology<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Integrate design-thinking methodologies into your work. The design should be one of your priorities and lie at the core of other processes &#8211; marketing, communication, PR, client support. This means constant problem detection and solution development.\u00a0<\/span>[\/vc_column_text]<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\" data-border-radius=\"none\"><div class=\"inner\"><img loading=\"lazy\" decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation skip-lazy \" data-delay=\"0\" height=\"640\" width=\"750\"  data-animation=\"fade-in\" src=\"\/blog\/wp-content\/uploads\/2019\/08\/design-thinking-process.png\" srcset=\"\/blog\/wp-content\/uploads\/2019\/08\/design-thinking-process.png 750w, \/blog\/wp-content\/uploads\/2019\/08\/design-thinking-process-300x256.png 300w\" sizes=\"100vw\" alt=\"\" \/><\/div><\/div>[vc_column_text]<i><span style=\"font-weight: 400;\">This process doesn\u2019t stop with the release of a final UX-design version<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">After you\u2019ve defined the problem, ideated the prototype, and tested the solution, start implementing changes one by one.\u00a0 If you change the page entirely, you\u2019ll never know what improvements have contributed to conversion\u2019s growth.\u00a0<\/span><\/p>\n<h3><strong>9. Page loading speed is a key factor<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">According to Google\u2019s Insights, <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-154\/insights-inspiration\/research-data\/need-mobile-speed-how-mobile-latency-impacts-publisher-revenue\/\"><span style=\"font-weight: 400;\">53% of page visits<\/span><\/a><span style=\"font-weight: 400;\"> will be cancelled by a user if the page loads more than 3 seconds. If your page loads more than 5-6 seconds, you risk losing half of your potential buying audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting your web page up to speed is easier if you have a toolkit for collecting insights and automating the page optimization. Our favorite page speed optimization tools are:<\/span>[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-ok\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-alignment=\"left\"> \n<ul>\n<li><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/\"><span style=\"font-weight: 400;\">PageSpeed Insights<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; the tool analyzes how much time it takes for the page to load and how it affects the users\u2019 behavior.<\/span><\/li>\n<li><a href=\"https:\/\/www.webpagetest.org\/\">WebPageTest<\/a> runs a free website speed test to measure and analyze the performance of the website.<\/li>\n<li><a href=\"https:\/\/amp.dev\/\"><span style=\"font-weight: 400;\">Accelerated Mobile Pages<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; an Open Source software for improving the page load speed on mobile versions. <\/span><\/li>\n<\/ul>\n <\/div>[vc_column_text]<span style=\"font-weight: 400;\">By assessing your current page load, executing changes in scripts and design elements, monitoring the changes in users\u2019 behavior and conversion rates, you can optimize the web experience of the potential customer.<\/span><\/p>\n<h3><strong>Bottom line<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/\"><span style=\"font-weight: 400;\">Google\u2019s research<\/span><\/a><span style=\"font-weight: 400;\"> study, today\u2019s users are goal-oriented. They want to get the result immediately. Providing customer with a feeling of control over the situation is a primary objective of a good UX. You keep guiding the user to the desired action but do it quickly and smoothly, so website visitors don\u2019t feel pressured to make a decision.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After you\u2019ve defined the areas of improvements, and designed the solutions, put yourself in your users&#8217; shoes and test every feature. If you are satisfied with a beta-version, it\u2019s time to implement the improvements to the actual website one by one. Test how customers react to these changes by monitoring the metrics. <\/span><b>Never stop identifying problems and looking for solutions <\/b><span style=\"font-weight: 400;\">&#8211; this is how you\u2019ll achieve your highest conversion rates.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]<em><strong>About the Authors: <\/strong><a href=\"https:\/\/ddi-dev.com\/\"><span style=\"font-weight: 400;\">DDI Development<\/span><span style=\"font-weight: 400;\"> company<\/span><\/a><span style=\"font-weight: 400;\"> brings a unique combination of e-business experience and solid technical proficiency to provide high-quality web and mobile digital solutions in a friendly and creative way. We help businesses achieve their goals by offering professional services. Our expertise spans into several industries including e-commerce, CRMs, e-learning platforms, recruitment and financial systems, etc. Our experienced team has delivered 150+ completed projects.<\/span><\/em>[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;]<div class=\"img-with-aniamtion-wrap \" data-max-width=\"100%\" data-border-radius=\"none\"><div class=\"inner\"><img loading=\"lazy\" decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation skip-lazy \" data-delay=\"0\" height=\"200\" width=\"200\"  data-animation=\"fade-in\" src=\"\/blog\/wp-content\/uploads\/2019\/08\/0.jpg\" srcset=\"\/blog\/wp-content\/uploads\/2019\/08\/0.jpg 200w, \/blog\/wp-content\/uploads\/2019\/08\/0-150x150.jpg 150w, \/blog\/wp-content\/uploads\/2019\/08\/0-100x100.jpg 100w, \/blog\/wp-content\/uploads\/2019\/08\/0-140x140.jpg 140w, \/blog\/wp-content\/uploads\/2019\/08\/0-24x24.jpg 24w, \/blog\/wp-content\/uploads\/2019\/08\/0-48x48.jpg 48w, \/blog\/wp-content\/uploads\/2019\/08\/0-96x96.jpg 96w\" sizes=\"100vw\" alt=\"\" \/><\/div><\/div>[\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]All design improvements&#8230;<\/p>\n","protected":false},"author":4,"featured_media":9049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[860,1007,837],"tags":[693,675,657,681,656,663,664,1021,138,672,1020],"class_list":{"0":"post-9103","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-user-experience","8":"category-user-interface","9":"category-web-design","10":"tag-app-design","11":"tag-ui","12":"tag-user-experience","13":"tag-user-interface","14":"tag-ux","15":"tag-web","16":"tag-web-design","17":"tag-web-trends","18":"tag-website","19":"tag-website-design","20":"tag-websites"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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